News Opinion Article from the Final Arrangements News Journal;
It was announced today that the national funeral arrangements planning publisher, MCR, has formally joined the growing list of death care industry companies already participating in the DCIS Alliance.

It was announced today that the national funeral arrangements planning publisher, MCR, of the widely circulated consumer funeral-planning guide Let The Choice Be Mine has formally joined the growing list of death care industry companies already participating in the DCIS Alliance.

The Death Care Internet Services Alliance was begun in early 2005 by its current director Robert W. Ward, founder of The Final Arrangements Network, a consumer death care information organization, to address the millions of consumers looking for quality information about death care, cemetery property as well as funeral and cremation services using the Internet.

“We couldn’t be more pleased that MCR has come onboard. Let The Choice Be Mine is one of the most thorough and easy to use, personal funeral planning books we have ever seen. Having such quality experts like author Cathy Robertson onboard is another example of where we think the DCIS Alliance is headed.” Said DCIS director Ward.

Ms Robertson’s company MCR and its website http://www.funeralplanning1.com, which she runs with the help of death care industry former executive and husband Ben, publishes and distributes the stunningly easy to use Let The Choice Be Mine internationally. Thousands of copies of the guide are in circulation and used by funeral homes, churches, attorneys, consumers and service groups throughout the world.

Let The Choice Be Mine was designed with the consumer in mind based upon its author’s personal observations and experiences with funerals and loss. “The guide is written in laymen’s terms and the reader realizes that no one is trying to sell them anything. It’s an attempt to help those going through difficult times.” Ms. Robertson had explained in an interview with the Sandpoint, Idaho Bonner County Daily Bee in July 2004, concerning the guide.

Ward explained how DCIS determines who gets invited to become a member. “The Alliance’s criteria, to extend a membership invitation, are fairly specific. We look for death care service companies that serve the consumer and use the Internet as a key tool in that service. When we first visited the website at www.funeralplanning1.com and then read Ms. Robertson’s guide we were stunned at its thoroughness, ease of use and its cost to the consumer. It was not hard to see why so many funeral directors, clergy and attorneys were ordering it for their clients and members. We just knew we wanted Ms. Robertson and her guide in the Alliance.”

“I am so pleased and honored to have been invited to be part of this Alliance. The need for people to complete this funeral planning guide becomes more important on a daily basis as the death care industry is changing more rapidly than ever before. Awareness of services and products is key to making informed and rational decisions for the arrangements following your death. Making these decisions and recording your personal choices for your family is one of the greatest gifts you can leave for them. Peace of mind for the family in knowing they have fulfilled their loved ones wishes has been my personal goal in publishing Let The Choice Be Mine." Ms. Robertson commented on her publishing company’s decision to become part of the DCIS alliance.

“It is Cathy’s passion to provide something worthwhile to the consumer to help with these most difficult of decisions, that let our search committee know we just had to invite her and MCR to join the alliance." Ward commented.

“There is a real need for synergy in the death care industry and this is the beginning of it.” DCIS's director had said in an earlier interview, explaining why the alliance was begun in the first place.

Ward went on to point out that, “The consumers have already begun changing their interaction with our industry and we are just trying to catch up with them.”

“They, the consumers, expect access to precise information on funeral homes, cemeteries, cremation, genealogy, obituaries, etc. when they need it. They have come to know this intensity of information resources are available to them from everybody else that vies for their patronage. This alliance and those to come will hopefully satisfy that expectation from the death care industry.” Ward added.

Members of DCIS include such Internet high profile companies such as The Final Arrangements Network, referred to as “the Library of Congress of Death Care” by one Insurance Company executive, has been providing consumers with information, guidance and education on funeral, cremation and cemetery service final arrangements for several years and is the custodian of the Cemetery Registry database of cemetery property for sale in the US and Canada by private owners.

Internet marketing company, New Concept Consultants’ The Cemetery Registry is also a DCIS member. TCR besides offering final arrangements planning information along with caskets, urns and grave markers for sale, is also the official public Internet access to the database, that bears its name. The Cemetery Registry database itself, through its staff of cemetery property specialists, maintains oversight on thousands of US and Canadian registered cemetery properties for sale as well as offers from consumers to buy. In addition, TCR offers funeral and burial goods for sale including; caskets, cremation urns, grave markers direct to the consumer.

“We know Cathy has been very busy just keeping up with the demand for Let The Choice Be Mine guide. We are tickled pink they could spare some time to help with DCIS’s mission to inform the consumer.” Director Ward concluded.

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March 22, 2015

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